The Grameen Foundation was on top of microfinance before Kiva was a gleam in Matt Flannery's eye. Yet it was Kiva that took the social media bull by the horns, setting the bar high for other microfinance groups (and anyone with a mind to tackle social media/online fundraising). Wasn't it just last Christmas that Kiva had to turn away donations because they were oversold?
Raising money online is not that easy for everyone. (This is my annual "Understatement of the Year.")
That's why I'm so thrilled to learn about StopPoveryNow.org, a new online fundraising effort from the Grameen Foundation.
Grameen is selling A LOT of pixels for $10 a pop. (I purchased part of girl #2's left eye - that's my mom in the photo).
It's the Million Dollar Homepage with a Mission. Like when the Grinch got a heart beat.
This is a superb time to launch a fun donation platform. Word of mouth can take it far. And StopPoveryNow.org might just be the next best online fundraising case study. I hope you'll join me in making sure every pixel is purchased.