A fine time to consider your own ROI. Social PR practitioners (all employees), like our corporate bodies, need to earn our keep. While the economy hangs in limbo, call an early Auld Lang Syne to anything less than a clearly defined personal value proposition.
"A personal brand is your reputation. Pure and Simple," so says Ross Kimbarovsky of crowdSPRING. It's the culmination of online and offline digital escapades. The outcome of which - ideas, creativity, connections and energy - builds social capital (a.k.a. your brand equity). Your brand equity is leased by your company.
More than reputation, your personal value proposition channels your identity and personality into a meaningful, measurable value. The reason your company will want to keep you.
Consider the same factors for an enterprise's strategic value prop, with a personal twist. This should be easy - social media is by and large a Downfall Darling.
- What is the unmet need of your target market (the company)?
- How are you different from "competitors"?
- Why and how does your performance successfully increase leads and operation efficiency?
- How are you going to build your market share (value) among your target segments (boss, peers, direct reports).
Scarcity drives innovation, and competition. Don't let your value proposition go slip sliding away.
[Image credit: Mac(3)]
This is a cross post of my October 14 post on The Buzz Bin.