Now is Gone

Pictured Left to Right: Geoff, Me, The Book
(at the Now is Gone launch party last Wednesday)

Congrats to Geoff Livingston for launching the already triumphant Now is Gone, a primer on social media. I'm swooning over Brian Solis' PR2.0 manifesto/intro - man after my own heart - and, knowing Geoff, expect great things out of the book.

Now is Gone is undoubtedly going to serve as a road map for anyone who is trying to make heads or tails of Web 2.0 and marketing/public relations in the glitzy digital era. Nonprofit pros should pay close attention: you can block and tackle that wonky marketing plan and fruitless media relations strategy for a mere $14.95 - or only $10.17 on Amazon.com. (If you're cheap, be cheap about the brand of granola bars in your emergency preparedness kit. Splurge on smart books.)

• Order your copy now if you want to get it by December - Now is Gone is a top 10 book in it's Amazon category and Amazon already ran out of stock once.
  
  
• For more: check out Geoff and Brian's podcast on the 7 Principles of Community Engagement (which is, incidentally, a terrific example of taking off-line content and repurposing it for the Web).