Donations: Working Hard for the Money

The Nonprofit Roundtable of Greater Washington just released a solid report: "Beyond Charity: Recognizing Return on Investment - How the Nonprofit Community Impacts Greater Washington."

Check out WaPo's article on the report: "Charities' Value to Economy: $9 Billion."

Chuck Bean states
"Through nearly 100 examples, Beyond Charity reveals some of the many ways in which nonprofits raise the quality of life for all of us in Greater Washington, and are the lifelines to our most vulnerable neighbors. As you know, return on investment is about more than dollars and cents. When local nonprofits collaborate with government, business and concerned citizens in pursuit of a common goal - a stronger Washington-area community - everyone profits."

Thanks to Chuck for taking time to share the news. Congrats to him and his team.

The Takeaway (hello, PR jargon): This is great data for nonprofits to have on hand to support their year-end giving programs. But more importantly, in quantifies what consumers need to know in order to be compelled to give: GIVING MATTERS.

Peeps who would like to take advantage of this ROI through their holiday giving should check out charity gift cards from Network for Good and Global Giving. Order them for the dollar amount you want; the recipient chooses the charity that gets the cash. Ain't none of my loved ones gettin' crappy presents they don't need this year.